Bubble Goods Approved: what it means
Bubble Goods Approved
Reserved for products that meet our highest ingredient standards.
An approved product never contains
- Artificial colors
- Artificial flavors
- Refined sugars or artificial sweeteners
- Gums, fillers or emulsifiers
- Synthetic preservatives
- Refined industrial oils
- Bleached flour or processing aids
- Factory-farmed meat or dairy
Why it exists
Earned, not required.
Bubble Goods Approved is earned product by product, by meeting our highest standard for ingredients: real, recognizable ingredients and thoughtful formulations.
Younger brands are often still on the way to a cleaner label. We’re here to help them get there, and to give priority to the ones that have already raised the bar.
Approval isn’t required to sell on Bubble Goods. It’s how you spot the products that have gone the extra mile.